Our Story, 2008–2026

Most jewelry "histories" are marketing. This one is a list of dates, because a manufacturer either has a bench and a registration or it does not.

• 2008Shatou, Panyu, Guangzhou — the first storefront opens. Retail, repairs and a wholesale account with local setters.
• 2010Setting and polishing brought in-house. The shop becomes a front-of-house with a workshop behind it.
• 2011Moissanite added as a product line, loose stones and finished pieces side by side.
• 2012First custom orders from customer drawings; sampling capability in place.
• 2013Alibaba International account opens. The first export orders ship.
• 2015Workshop reorganised into separate setting, polishing and plating lines.
• 2016E-commerce team formed; the same designs go out across several marketplaces.
• 2017Lab-grown diamond line and coloured stones added, including fancy cuts.
• 2018In-house photo and video studio — white-background images and workshop footage made in the building.
• 2020Wuzhou Henglilai Jewelry Co., Ltd. registered; the Wuzhou factory goes into production.
• 2022Head office moves into the Jewelry E-Commerce Building; office and showroom pass 1,000 m².
• 2023Multi-brand structure: HOLYCOME, HMOL, PH2, FGJ, BELLE.
• 2024Moissanite catalogue organised by cut, colour and size — the basis of the catalogue you are browsing.
• 2025Product video and photography library built out in-house.
• 20261,479 designs in stock, shipped to more than 100 countries.

What did not change

The company still quotes from the bench rather than from a price list, still matches stones by eye before setting them, and still inspects every finished piece before it is boxed. The scale changed; the sequence did not.

The people you will deal with

General manager Huang Jinjun has run the business since the Panyu years and was interviewed on Guangxi TV about the move to Wuzhou — the film is on the press page. Quotes are written by the design desk, which sits in the same building as the setters, so a question about a 2 mm band gets answered by someone who can walk over and look at one.

Inside the workshop → · Certificates and compliance →